Your Cookie Banner Won't Save You From This 1967 Law

Right now, small businesses are getting sued over website features they don't even know could be illegal.

Local businesses, agency clients, the kind you probably work with right now. The demand letters land in the mail every week, asking for five figures to settle and threatening six figures if they don't.

Here's the part that should stop you: a lot of these businesses already have a cookie banner. They're CCPA compliant. They think they're covered. They're not.

The exposure is a separate law called CIPA, California's Invasion of Privacy Act. It's older than the moon landing, written for wiretapping, and it's now being aimed at the chat widgets, session-replay tools, and analytics scripts running on ordinary business sites right now.

In the video, I break down which tools are actually in scope, why a cookie banner that displays but doesn't block leaves a site exposed, and the three-step audit any agency can run in an afternoon.

There's a real service opportunity here, and it's still early. You can be the one who finds this on a client's site and fixes it before a plaintiff's law firm does.

Watch the full breakdown here.

To Your Measured Success!

--Jeff Sauer
CEO of MeasureU

P.S.Cookiebot by Usercentrics, whom I partnered with on this, has a free cookie checker you can run on a client site in about a minute.