Niched Down, Still Growing

If you're on a retainer and you've noticed it's getting harder and harder to justify, one thing you might want to consider is adding new services.

It resets the clock with your client and gives you a reason to make the relationship feel new again.

It can even save you time and make you more profitable by reducing the number of lines of communication between you and other agencies (time-consuming but hardly billable).

This week’s video is about how to easily add new services using AI.

This one references several other videos I've done lately about AI services, linking together multiple services that are easy to add on top of your current offerings.

I know the standard advice is not to add new services and to niche down.

But there's a difference between niching down to get clients (basically defining who you work for and only targeting those companies) and adding new services to grow an account with a client you already have.

You can still be niched and grow your revenue. Adding new services is by far the most profitable way to do that.

Watch the full breakdown here.

To Your AI-First Success,
Jeff Sauer

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