Why veteran agencies are suddenly buying courses again

Author

Jeff Sauer
February 14, 2026

Two agencies doing identical work.

One's making 70-80% profit margins. The other's grinding at 10-15%.

Same services. Same client profiles. Same industries.

The difference isn't talent, hustle, or experience.

It's which side of these technology shifts they landed on.

And here's what keeps me up at night: most agencies don't even know these shifts are happening.

They feel it though.

That weird sense that something's off. That the old playbook isn't working like it used to.

But they can't name it.

I just released a video breaking down these shifts in detail—what they are, why they matter, and what the opportunity looks like on the other side.

Your entire business model is at stake due to these changes.

I recently ran an Agency Blueprint workshop discussing these shifts. Something weird happened.

People who've been running agencies for 10, 15, 20 years signed up. These are people who never buy courses, never attend workshops.

They showed up because they feel it.

The ground is shifting.

And for the first time in a long time, even the veterans feel vulnerable.

Here's what I cover in the video:

  • Why the revolution isn't in what services you offer—it's in how you deliver them

  • The hidden shift that's already hitting your bottom line (even if you haven't connected the dots yet)

  • Why 60% of AI projects fail... and what that means for agencies

  • The "delivery revolution" that lets one person do the work of 10

  • Plus a sixth bonus shift that's flying completely under the radar

The agencies surviving this don't look like traditional agencies anymore.

They're not selling hours. They're selling outcomes.

They're not managing teams of 15. They're orchestrating systems.

They're not fighting for clients with the same pitch as everyone else.

One person doing the work of 10. Margins that used to be impossible. A business model that actually scales without burning you out.

That's the new species.

This isn't some far-off future you can prepare for later.

Every single one of these shifts is happening right now. This year. This quarter.

The question isn't whether you'll adapt.

It's whether you'll adapt before your competitors do.

To Your Measured Success!

--Jeff Sauer
CEO of MeasureU

P.S. In the video, I mention a list of 99 services agencies can offer in this new landscape (data services, AI services, privacy services, all of it). If you want that breakdown, just drop a comment on the YouTube video and I'll send it over.

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