Why AI made your competition irrelevant overnight

In partnership with

Your biggest competitors just became beginners again. Here's why...

AI has reset everything.

Your biggest competitor? The one crushing you with their "proven frameworks" and a decade of case studies?

They just became a beginner again.

Here's why.

The Three-Wave Theory (Now With AI)

Every market goes through the same evolution:

Wave 1: Technology-driven positioning

Wave 2: Framework-driven positioning

Wave 3: Results-driven positioning

Most mature markets are deep in Wave 3 right now. Established players own all the best case studies, longest track records, and the biggest client wins.

Game over for newcomers, right?

Wrong.

AI Reset the Clock

When a transformative technology emerges, the positioning cycle starts over.

Suddenly, all those Wave 3 advantages? Irrelevant.

McKinsey's 50 years of consulting case studies don't matter if they can't leverage AI effectively.

That SEO agency with 500 client success stories? Meaningless if they're still doing manual keyword research while you're using AI to automate everything.

The New Wave 1: AI-Driven

Right now, we're in a fresh Wave 1 cycle:

"Our AI-powered analytics dashboard"

"ChatGPT-enhanced customer service"

“New Deep Research Process delivers comprehensive reports in days, not months”

The technology itself is the differentiator again.

Your Second Chance

Been struggling to compete with established players? This is your moment.

That agency that's been dominating your space for 10 years? They're probably still selling their old frameworks while you're building AI-native processes.

Their advantage just evaporated.

The Coaching Call Proof

Client came to me last week, frustrated: "I can't compete with [big established firm]. They have all the case studies."

"Show me your AI workflow," I said.

Turns out, he was delivering better results in half the time using AI tools. The established firm was still doing everything manually.

We repositioned him from "small player trying to compete" to "Nimble, AI-first pioneer delivering exceptional value for a fraction of the price of the inefficient behemoths."

The Pattern Is Everywhere

Copywriters using AI are outpacing traditional agencies.

Solo consultants with AI beating big firms on speed and insight.

New AI-native companies are disrupting entire industries.

The old guard is scrambling to catch up.

Your AI Positioning Strategy

Don't just add ChatGPT to your existing process and call it a day. 

Rebuild to be AI-native from the ground up.

While competitors are figuring out how to "integrate AI," you're already living in Wave 1 of the new cycle.

Technology advantage = positioning advantage.

Positioning advantage = market advantage.

The Clock Is Ticking

This Wave 1 window won't last forever. Soon, everyone will have AI capabilities.

Then we'll move to Wave 2 (frameworks) and eventually Wave 3 (results).

But right now? Right now you can win on AI technology alone.

The reset happened. The question is: Are you taking advantage of it?

To Your AI-Powered Success,
Jeff Sauer

P.S. What AI tools are giving you an unfair advantage right now? Hit reply - I'm building a list of the best AI repositioning opportunities.

You’re invited to the world’s largest email marketing conference.

Become an email marketing guru at the GURU conference. It’s two days full of all things email marketing. Learn more about newsletters, deliverability, design trends, AI, and what NOT to do with email.

What you can expect:

• Keynote Speakers: Nicole Kidman, Amy Porterfield & more!

• The latest digital trends in email marketing & how to increase performance.

• Networking opportunities - each day!

• Dj’s, dance contests (judged by Lance Bass, yes for real), breaking world records & MORE!

Spots are limited. It’s VIRTUAL. It’s FREE. It’s time to become an email marketing GURU. Join 25,000+ marketers on November 6th & 7th. Don’t miss out!

YES! I want to register!