The Last Thing That Wouldn't Scale

I ran an agency for years, and there was one part of the work I could never make profitable, no matter how I structured it.

Creative.

Everything else in an agency eventually bends to a system. Reporting gets automated. Media buying gets a process. Client onboarding becomes a checklist.

But making the actual ads, images, content, etc. stayed stubbornly manual.

A script, a recording, an edit, three rounds of revisions.

What makes it worse is that clients never want to pay for any of it.

They just want the result.

If you're not careful, you're expected to absorb the cost, and creative slowly eats your margins.

That's where AI comes to the rescue.

I'm involved in dozens of AI group chats, and lately I've seen a few tools emerge to handle video creative at scale.

This week, I tested Creatify, which sponsored my video and has a very complete, compelling, and useful product.

Watch the video on YouTube.

Rather than just doing a generic video review, I created some real ads, used their AI agent system, and even ran into their rate limits during my test.

For the $5-8 per ad cost to produce, this is a tool worth checking out.

I even make a service-stacking case in the video showing how you can use this product as the ultimate "foot in the door" for your agency.

Give it a watch, give them a try, and let me know what you think...

Until next Saturday,
Jeff Sauer