The "favor work" that should generate $15K/month

Author

Jeff Sauer
February 21, 2026

You know that tracking work you did last month?

The server-side setup. The consent management fix. The 15 hours you spent debugging why Facebook conversions weren't showing up.

You didn't charge for it, did you?

You saw it as... prerequisite work. Part of the ads engagement. Something you needed to do your "actual job."

Meanwhile, there are agencies charging big bucks for this service.

Same work you just gave away for free.

CMOs are spending six figures a month on ads they can't measure. They're making decisions with data that's half fiction.

This created a market that barely existed five years ago.

Today? $17 billion. Growing at 14% annually.

What First-Party Data Actually Is For Clients

Insurance against invisible conversions.

Protection against making six-figure decisions with garbage data.

Peace of mind that their marketing measurement won't randomly break when Apple announces another privacy update.

That's what you're selling. Certainty.

And businesses will pay serious money for that. They're already paying it.

Just not to you.

Yet.

The Framework That Changes Everything

In the video, I break down the exact three-layer structure that turns this from "favor work" into recurring revenue.

It's the same framework I used to build my agency. The same one I teach in my Service Stacking book.

And it works especially well for first-party data services because the ongoing value is so obvious.

The privacy landscape isn't stable. Google's constantly changing things. Apple's constantly changing things.

Your client's tracking WILL break again.

It's not if. It's when.

And when it does, do they want someone they trust already on retainer... or do they want to scramble to find a freelancer on Upwork?

That's the difference between a project and a service stack.

The market is massive and growing.

The problem is real and getting worse.

Your clients are actively looking for help.

And you're probably already more qualified than you think.

The only question is whether you're going to keep giving this away for free... or start treating it like the high-value service it actually is.

To Your AI-First Success!

--Jeff Sauer
 CEO of MeasureU

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