The Audit Nobody Owns

Is anyone actually checking what fires after your client clicks reject?

One service that I’ve seen picking up momentum inside our MeasureU community is privacy and consent consulting for companies doing a lot of digital marketing.

You know those cookie banners that annoy you?

Well, it turns out that only a small percentage of those banners actually do their job and block tracking when someone clicks “reject.”

The rest? They are (probably unknowingly) violating the laws those banners are meant to comply with.

This week's video shows an audit tool you can use, what the audit found, and where the service line is.

There is a service line sitting inside these consent banners that almost nobody is selling, and you do not need to be a privacy lawyer to deliver it.

Watch the full breakdown here.

To Your AI-First Success,
Jeff Sauer

P.S. Want the setup you will actually be fixing once the audit results land? Grab the Consent Mode guide over at MeasureU.