A System For Failing Forward 🏛️

It's all in your head

When you first go into business for yourself, you ARE the secret sauce.

Depending on the systems you have in place, this can be a very good or a very bad thing. 

When all the details of your product or service are up in your cranium?

You create a heliocentric culture where everything revolves around you, it holds your team back from thriving in their roles and reaching their potential.

Why should your team be great, when you jump in and save the day every time? Heroes might win a lot of battles, but it only takes one slip-up to be forever memorialized as a gravestone (or a statue if you’re lucky). 

Of course, being the hero probably makes you feel good. It's what makes you unique. 

But a lack of systems will eventually prevent you from leveling up, stunting the growth of your team and preventing you from hiring properly.

Business is a team sport, so it’s important to plan accordingly. For every Michael Jordan, you need a Luc Longley manning the middle.

So the next time you plan on stepping in at the 11th hour to save the day, consider creating a system that allows your team to fail forward.

🚀 Business OPS (Offers, Products, Systems)

OFFERS

✍️ How to find and nurture top-notch B2B writers for high-converting content

Too much top-of-funnel (TOFU) content makes B2B companies grow impatient. Why? The ROI is hard to prove, and it’s harder than ever to get noticed.

This case study shares a strategic approach to building a team of B2B writers with the ability to craft better BOFU (bottom-of-funnel) content that gets the audience closer to the outcomes the business seeks.

PRODUCTS

📈 Subscription-based businesses: A guide to growth

While Software as a service is arguably the best business model ever invented, it’s not nearly as easy with a subscription business model where the product isn’t as sticky.  

This article jumps into how subscription-based businesses are focusing on customer retention and offering ongoing value through regular fees. In B2B, the advantages are clear - predictable revenues and enhanced customer relationships.

To make it work, it’s important to focus on growth, digital marketing, and personalized experiences for customer retention.

SYSTEMS

🌱 How Do I Get Results Without Feeling Burned Out?

This podcast interview is with Ben, a leader with a passion for going the extra mile and achieving results. But he’s struggling with how long he can sustain the level of effort and time required to meet the demands of his new role. 

Host Muriel Wilkins helps this leader unpack what drives his work habits, redefine how he demonstrates his value, and align his workload with his overall goals.

🤿 Deep Dive

How B2B is reaching new heights of creativity

Creativity now tops the skill set for B2B CMOs, with a substantial increase in creative skills among marketers. Highlighting the emotional aspect of B2B purchasing decisions, marketers are leveraging storytelling, humor, and emotion to enhance campaign memorability. Innovative campaigns, like Brazil’s B3 Stock Exchange’s ‘Earth4’ initiative, showcase how creativity combined with technology and strategic marketing can significantly impact awareness and action, reinforcing the importance and effectiveness of creativity in B2B marketing.

💎 Profit School Essentials

The Power of Mindset For Growing Sales - Business Unfiltered