re: Your sales scorecard

Register for tomorrow’s Sales Scorecard Training.

“Find out what they are doing wrong, and sell them the solution”

That’s one piece of advice that I will never forget receiving as my agency started the path from fledgling to thriving.

It was taught to me by an old IBM salesman who had been extremely successful at selling services to solve common problems faced by businesses.

The end result was a sales scorecard that showed the prospect exactly where they needed to improve to see the best results.

Since then, I’ve used a variation of this type of sales scorecard, and it’s never led me wrong.

If nothing else, it’s always led to meaningful conversations about how I can help a struggling company find and implement a better solution to the problem.

For example, saying, “I can help you with PPC ads,” is a pitch of the dime-a-dozen variety.

But showing someone where they are deficient in ads and how they are scoring a 3/10 in major categories agitates the problem and makes them seek a solution.

A sales scorecard works in every industry for every type of client.

If you’ve ever heard from a prospective client, “That sounds good, but someone else says the same thing and is cheaper,” then you will need to gain this competitive edge in your sales process by leveraging this technique.

I’ll show you how to develop your own Sales Scorecard in a live training tomorrow.

Register to join the Sales Scorecard training here.