Nietsche on Niche 🤯

Let’s call the whole thing off

I’ve always been peeved by how people pronounce the word Niche.

There’s the American version, which sounds like NITCH.

Then there’s the British version, which sounds like NIETZSCHE.

Then there are the Anglophile Americans who get all hoity-toity and say “NEESCH” as if they were on the Stamp Act side of the Boston Tea Party. 

And to them, I say “Dude, Friedrich Nietzsche was a philosopher. He said stuff like ‘to live is to suffer, to survive is to find some meaning in the suffering.’ - the only suffering I am going through right now is you trying to sound smart.”

Of course, I don’t actually say that out loud. I just put down this note in my “ideas pile” and figure I’ll rant about it someday in my newsletter.

Well, that day is today. As I carve out this NITCH for a newsletter, I won’t hold back on the rants. 

Because I’m sick of suffering from people trying to sound smart.

Like how I often have to bite my tongue when people pronounce the (silent) t in the word often. 

Or when I work from my laptop from a Library (not libarry) or coffee shop drinking Espresso (not expresso).

If I weren’t lazy, I’d add an animated GIF to emphasize my rant. Pronounced gif. 

JIF is a brand of peanut butter. I don’t care that the person who invented the GIF format says otherwise. I’m not animating peanut butter. 

Anyway, I hope this rant didn’t make you suffer too much. I don’t really have any business advice to share. I'm still carving out my Nietzche, I guess.

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