AI Search Destroyed a Publisher's Traffic. The Opportunity Is Real.

Most agencies are completely misreading what's happening with AI search.

A major UK publisher just filed legal documents with a regulator showing what AI Overviews did to their click-through rates. It's a real number, in a real document, with real lawyers attached.

Then I watched Google's CEO go on The Verge and tell a completely different story.

Both can't be right. The gap between them is exactly where most agencies are losing their bearings on what to actually do about it.

I also make an argument in the video that's going to bother some people. It's about whether 20 years of SEO experience is an asset or a liability when you're trying to figure out how AI actually behaves. I won't give it away here, but I think a lot of the SEO veterans I respect are going to fight me on it.

There's a wide-open service opportunity in this gap that I walk through in the video. The agencies that productize it in the next 12 to 18 months are going to look like the early movers, even though there's nothing actually early about it anymore.

If you're trying to figure out where your services should be heading in 2026, this one matters.

To Your AI-First Success,
Jeff Sauer

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