Introducing The Brain Trust: Premium AI coaches now available

Author

Jeff Sauer
July 05, 2025

In partnership with

The first three specialized agency bots are now available through PS Pro...

I've been talking about AI bots quite a bit in these newsletters lately.

There's a good reason for that.

It's not just theoretical for us. Everyone in our company is using them. Our community members are using them. Dozens of people signed up for our Battle of the Bots Workshop to build their own.

This is a real-world application, not just conceptual chatter.

That said, I promise we'll move on to other AI-first business topics starting next week. 

But first, I want to put a bow on this conversation by sharing something exciting we've just launched.

While last week I announced our three free AI coaches (Clarity Coach, Pricing Pilot, and Offer Oracle), today I'm revealing something even more comprehensive.

The BRAIN Trust is our collection of premium AI coaches that provide insights normally only accessible to our 1:1 coaching clients (which starts at $1k per hour).

We wanted a more efficient delivery method for our premium ProfitSchool Pro members to pick our brains.

So what exactly is The BRAIN Trust?

It's a collection of specialized AI coaches that encapsulate the playbooks we've used to:

  • Run our own successful agency businesses from startup to 8-figure exit

  • Help our private clients achieve breakthroughs in revenue and profits

  • Solve the most common agency challenges we've encountered

And yes, there's a double meaning in the name - these bots are built using our B.R.A.I.N. methodology, plus they tap directly into our collective brain trust of experience.

What's Inside The BRAIN Trust?

We're launching with three specialized AI coaches, each focused on solving specific agency challenges:

  • Design - Generates a creative brief you can feed into a generative AI engine (like ChatGPT’s create image feature) and that creates a professional image with engaging visuals from the text you provide

  • Messaging - Creates professional quality emails and social posts tailored to your audiences awareness state

  • Case Studies - Transforms client successes into powerful marketing assets

But that’s just the beginning. In the next few weeks, we will be releasing even more of these AI coaches inside ProfitSchool pro, including:

  • Pitching - Helps you build compelling slide decks by showing you exactly what to include and how to structure your presentation

  • Sales Coach - Scripts your sales conversations, helps you lead effective calls, and prepares you for various scenarios

  • Objection Buster - Gives you proven responses to common client objections

  • Process Creator - Helps you document and optimize your internal workflows

  • Client Onboarding Specialist - Ensures smooth transitions from sale to service delivery

  • Team Onboarding - Streamlines your hiring funnel and employee integration

  • Business Positioning Advisor - Clarifies your unique market position and messaging

  • Service Development Coach - Helps you package and price your offerings effectively

Each of these is built on our ProfitSchool BRAIN framework, ensuring they work together as a cohesive system rather than isolated tools.

The vision is ambitious. 

We're aiming to expand The BRAIN Trust to 30-50 different specialized coaches - essentially creating an entire virtual team of experts you can tap into whenever needed for your agency business.

These bots can replace independent contractors, specialized coaches, and consultants you might otherwise hire at premium hourly rates.

The math is compelling:

  • Instead of $500/hour for a coach

  • It's $500/month for unlimited access to the entire Brain Trust

  • Or $5,000/year for everything

And while Battle of the Bots Workshop participants received one month included, ongoing access requires a ProfitSchool Pro membership.

This isn't a hard sell - just clarity on how to get access if you want it.

The real value isn't just in having these bots. It's in how we integrate them into your business through live sessions, continuous updates based on feedback, and ongoing refinements.

Each bot represents dozens of hours of development work, plus our commitment to maintaining and improving them based on real-world usage.

Even if you're building your own bots (which I absolutely encourage), our BRAIN Trust can help you skip months of trial and error by providing production-ready models you can learn from.

This wraps up our focused discussion on bots for now, though they'll remain a day-to-day part of our business and a foundation for more comprehensive AI systems we're building.

Starting next week, we'll shift to broader AI-first business strategies and applications.

If you're interested in accessing The BRAIN Trust, consider joining ProfitSchool Pro. 

Not sure if it's right for you? See below for a link to book a call to discuss.

To Your AI-First Success,

Jeff Sauer

P.S. I've created three ways to help you succeed, depending on how much support you need:

1) Join our FREE Community: Get instant access to our resource library, growth tools, and a network of forward-thinking entrepreneurs.

2) ProfitSchool Pro: Join our live sessions multiple times per week, where I personally guide you through implementing AI-first systems that scale.

3) Done-For-You Solutions: Let our expert team build custom AI automations that increase your profit per employee and help you scale without adding headcount. [See if this is right for your business]

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Coming Up at ProfitSchool

Monday, July 7 - 11.30 AM EDT

Basic mapping of "business process" to setup technical blueprint phase

This call is for ProfitSchool Pro Members

Wednesday, July 9 - 11.00 AM EDT

Keep your service delivery smooth and predictable. Learn how management resources can use AI dashboards and analytics to monitor project health, track scope adherence, predict potential delays or budget issues, and gain real-time insights. Oversee the 'Delivery' phase effectively with AI support.

This call is for ProfitSchool Pro Members

Thursday, July  10 - 12.00 PM EDT

Dissecting psychology and value for highly effective offers.

This call is for ProfitSchool Pro Members

Friday, July 11 - 1.00 PM EDT

What's one recurring operational headache in your business that you dream of systemizing away?

This call is for ProfitSchool Pro Members

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