I Said What I Wanted, It Built The Ad

I'm in Spain right now, and my team wants me to keep making videos while I'm gone.

Not a lot of direction beyond that: just, "make videos." Which sounds simple until you're actually staring at a blank screen wondering where to start.

That's the real barrier for most people getting into vertical video and social ads. It's not that the idea is hard, it's the learning curve of scripting, shooting, and editing it into something worth publishing. And even once you push through that curve, you can still get the script wrong.

So this week I tried a tool where I just say what I want, and it builds it out. That's pretty nice.

Full disclosure: OpenArt Director is sponsoring this send. I'm still telling you exactly what I found.

A few tools are doing this now: an intelligence layer, a video engine, an ads layer on top, all working off voice-to-text instead of a carefully engineered prompt. The pieces have finally converged enough that this actually works.

Timing matters here too. We're about to start running paid ads and release a new product, so I'm experimenting now on purpose. And the fact that they came to me to sponsor this? Great getting paid to learn.

▶ Watch the video

Check out the video to see what it can actually do. If you do decide to sign up, clicking the links in the video will get you a discount and keep the sponsors happy.

Back on the regular Saturday schedule this week,
Jeff Sauer