Every Part of My Life, Not Everybody's

Last Saturday, I was at MeasureCamp in Washington, D.C. It's a free, user-driven analytics unconference.

Nothing's set in advance and there's no stuffiness. Just people who love measurement, sharing what they've learned.

MeasureCamps everywhere are so inundated with AI talks that they made a rule. If you want to talk about AI, you get one room. In every other room, you can only show what you've built with AI, not talk about AI in general.

I presented in one of the "normal rooms," with about 25 people, showing the Clean Data Scan we've been building at MeasureU. It's not an AI product, but I built it with AI. And people from that crowd are now using it every day to scan their sites.

For the rest of the day, I got mixed signals about AI.

In one session, a presenter walked through a project where they spent all this time writing queries, found out the query was wrong because the data was incomplete, and then spent months correcting the data to make it work. Reading the data, classifying it, understanding it. All handwritten. The classic way.

I sat there thinking about how much faster they could have finished with just a little AI help mixed in.

It's refreshing to see people who still have the runway to spend months and months on a project.

That works for now, but what happens when your company asks you to be more efficient? When your funding gets cut? When the organization changes direction? Those old school days just feel numbered to me.

Is that bad or good?

For me, the work is more satisfying when you reach its conclusion. Do you want to talk about a work in progress for the next 12 months? Or do you want to be reviewing the results and talking about what they mean?

I love the MeasureCamp crowd. The day reminded me that this AI stuff is every part of my life, but it's not part of everybody's.

But once you know there's a way to do it faster, why would you go back?

So I wanted to invite you to a session this Wednesday to see what I’m talking about.

On November 18 at 11 AM ET, I'm going live at MeasureU with "Is your measurement setup ready for 2027?" I'll show you how to use AI to do this work faster, including solutions we've built internally, and there's a free gift just for attending: a Clean Data Scan you can run on your own site right after.

Save your seat

Until next Saturday,
Jeff Sauer

P.S. I ran into a bunch of newsletter readers at MeasureCamp. Thanks for coming up and saying hi!

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