Business Books Are Not To Blame 📚

Just in case knowledge

Most people who read business books never take action on them. They get a few chapters in, only to realize that it’s harder to implement than to dream, and just pick up another book to stay in learning mode forever. Because change is hard and there’s a chance of failing, and it takes more than a few chapters of a book to transition from inspiration to identity shift. 

The struggle is real, and I’ve been there myself. I stopped reading business books for years while I struggled with the mental gymnastics of how I would incorporate all the insights and techniques into my business. Especially when every book recommended “one thing” that you must do to be successful, and they all conflicted with each other. 

It’s like when you listen to a fitness guru who says “The key to long-lasting health is to stare at the sun, shirtless, for 45 minutes when you wake up, then take a cold plunge bath, meditate for 15 minutes, do heavy cardio for 60 minutes, lift weights on all the days that end in ‘y’ while in a fasted state of at least 45 hours, don’t eat carbs or fat or protein, and just take these seven steroids supplements and you will feel like a GOD.”

Without killing the messenger, I can tell you that most unsolicited advice is garbage. Nobody actually does that stuff. 

So what got me out of the business book rut? Systems. As in finally having systems that I can use to apply knowledge from books to make 10% improvements, instead of just throwing ideas on a pile of “just in case” knowledge.

What is that system? Stay tuned to this space for more details on the system that was the breakthrough for me. 

Also, stay tuned for an announcement about my first business book, which is being printed as we speak. I can’t wait to share it with you!

🚀 Business OPS (Offers, Products, Systems)

SYSTEMS

🔥 What’s the Solution to Marketer Burnout?

You’re only as good as the system you play in. There are more than a few budget-savvy tactics to overcome productivity obstacles in this ebook from AdWeek.

PRODUCTS

🏢 Thanks to generative AI, advertising’s business models will be reinvented

With AI everywhere, agencies are faced to a change to their business and revenue model. What do you charge when your cost of goods sold are reduced significantly?

Do you increase your markup and hope clients are along for the ride, price based on value, or something else? Here’s a perspective from Fast Company on the matter.

OFFERS

📖 We ask marketers: What types of lead-generation content actually work for agencies?

If you’re only as good as your offer, you need to get the offer right. This article talks specifically about front-end offers, and tries to answer the question of “What is actually working in content marketing and lead gen in 2024?”

🤿 Deep Dive

Has Digital Marketing Simply Become A Game Of Smoke And Mirrors?

Using market data to prove the point, this article goes deep into digital marketing and the vast number of sketchy practices people use to find customers.

Without calling all marketing a scam, this article calls a lot of marketing a scam… or spam… and you know what? They are not wrong! But there’s more to the story and a silver lining if you read all the way through.

💎 Profit School Essentials

Creating New Offers